Dominion Energy's Power Point to industry insiders details its campaign to build support for its controversial pipeline

Dominion Energy, Virginia's largest utility and its biggest corporate political donor, ran a sophisticated political campaign this fall to foster public support for a controversial gas pipeline that would wind from West Virginia through Virginia en route to North Carolina. Dominion Energy ran a multi-front campaign to drum up support for its controversial project

SITING FOSSIL ENERGY
INFRASTRUCTURE IN THE AGE OF
aKEEP IT IN THE GROUNDa

Bruce McKay
AGA State Affairs
Committee
10/9/17

1

OPENING THOUGHTS

i We are all in this
together
i The problem is more
serious that anyone in this
room realizes

i You can be right and still
lose

Atlantic Coast Pipeline
Length: Approximately 600 miles
Cost:
Pipe:

$5 - $5.5 billion
WV
42-inch
VA:
42-inch
NC:
36-inch
Secondary line: 20-inch

Capacity: 1.5 billion cubic feet/day
Three compressor station
locations:
1. Lewis County, West Virginia
2. Buckingham County, Virginia
3. Northampton County, North
Carolina

3

PERMITTING LANDSCAPE
iSS
iSS
iSS
iSS
iSS
iSS
iSS
iSS
iSS
iSS

Historically non-political processes now political
aKeep in the Grounda a natural gas worse than coal
Keystone XL, DAPL & NY State providing inspiration, tactics
National groups + local activists + landowners
Social media a game changer - cheap, fast, no fact checking
A lazy, sympathetic, often inept media
Eminent domain a the fight to come
No electoral reward for political courage
No electoral penalty for political irresponsibility
Banks increasingly targeted

4

OPPOSITION TACTICS
iSS
iSS

Permit delayed can mean permit denied
Apply pressure where most effective: elected officials
iSS

iSS

More aggressive, more litigation, more funding, more local

Social media a game changer
Events staged for media consumption
Outrage and intimidation now common tools
Delegitimize the process
iSS

iSS

Local > State > Federal

Post Trump presidential election
iSS

iSS
iSS
iSS
iSS

Constantly Evolving

Companies immoral, regulators corrupt, processes rigged

Tactics immune to critique
iSS

Protest at FERC commissionersa homes
5

-
At FERC Commissioners? Homes
NEIGHBOR

LESSONS LEARNED
iSS
iSS
iSS

Below the radar is no longer an option
Must create and maintain a political environment which allows
permitting agencies to do their work
A better awhya
iSS
iSS

iSS
iSS
iSS
iSS
iSS

iSS
iSS

Property tax, construction jobs, Chamber of Commerce no longer enough
Connect the dots

Make new friends
Must help give voice to the asilent majoritya
Engineers and lawyers are awesome but get a ahipstera
There is no such thing as atoo locala
Opponents have intensity a we have
the truth and resources
If you want fair media coverage you
need to pay for it
There are no short cuts
7

THE aCAMPAIGN TO ELECT A
PIPELINEa
iSS
iSS

Fundraising
Message
iSS
iSS

iSS
iSS
iSS
iSS
iSS
iSS

Define early or be defined
Jobs, taxes, consumer
benefits, reliability,
environmental

Earned Media
Polling
Advertising
Social Media
Third Party Endorsements
Get Out the Vote
8

ACP BY THE NUMBERS
iSS
iSS
iSS
iSS

iSS
iSS
iSS

Supporter database 23,000+
150 letters to the editor
350,000+ video views
9,000+ letters and cards to FERC and elected officials
since Oct. 2015
11,000+ patch through calls to Gov. McAuliffe and VA
Senators
250,000+ pieces of direct mail
14 tele-townhalls a 7,000 + individuals reached

ADAGE

- ?There are no friends in politics, only the temporary
alignment of interests.